The Challenge
Colliers International faced a significant challenge with their new housing development, which needed to sell 100 condo units as quickly as possible. At the time SALES:CREATIVE stepped in, only 11 units had been sold in one year, causing investor anxiety due to the slow progress and low visibility of the property. With only 10% of the inventory sold, bringing visibility to the location became the top priority.
Our Strategy
Our strategy was straightforward yet impactful:
On-Site Visibility:
Large Signage: We developed a prominent sign at the front of the property stating, “Condos for Sale.” This ensured that all traffic driving by could see that the old apartment complex had been renovated and was now offering condos for sale.
Online Traffic:
Email Campaign: We created an email campaign featuring an embedded video showcasing the condo development. This innovative approach was new at the time and not widely used by any real estate company or agents, positioning us as trendsetters in real estate marketing.
The Results
Our combined efforts yielded remarkable results:
Increased Sales:
We successfully sold 39 units, each with an average sales price of $240,000.
Revenue Generated:
Our efforts generated more than $9,360,000 in sales in less than 60 days, specifically in the months of March and April, which are typically not considered prime selling seasons.
Industry Impact:
Our innovative approach set a new standard for real estate marketing, demonstrating the power of integrated marketing strategies.
Through strategic on-site visibility enhancements and innovative online marketing efforts, SALES:CREATIVE significantly boosted the sales and visibility for Colliers International’s condo development. This case study highlights the effectiveness of combining traditional marketing with digital innovation to achieve outstanding results in real estate sales.
Other Case Studies
Let’s Make Things Happen
Partner with SALES:CREATIVE and watch your brand reach new heights. Whether you need innovative marketing strategies, stunning graphic design, or impactful promotional reels, we’ve got you covered.
“ If you’re looking for a creative agency that delivers top-notch work and genuinely cares about your success, look no further than SALES:CREATIVE.”
SavvyGents CEO
