Chris Thomas Connects

SALES:CREATIVE

Our overall strategy for Chris Thomas was to create a new brand identity for him as an Author and Speaker as well as a way for him to market his new book, “Unexpected”. Chris was already a well-known and successful businessman of a crisis management PR firm so this strategy was necessary to separate him as the brand to promote these new offerings created by him.

We first had a strategy session to create the business strategy itself, and then we began diving into the look and feel of Chris's new brand. We came up with his tagline and colors, then moved on to the logo design and so on. We came up with his tagline and colors then on to the logo design and so on. Chris was already launching a national PR campaign and we were delighted to hear one of our photographs from our photo shoot ended up on Time Square to promote the new book!