
Chris Thomas is a successful businessman and the founder of a crisis management PR firm. When Chris decided to expand his influence as an author and speaker, launching his new book “Unexpected,” he turned to SalesCreative to develop a brand identity that would set him apart in his new ventures. Our task was to create a brand that reflected Chris’s expertise and authority while also making him relatable and approachable to a wider audience.
The Challenge
The key challenge in this project was to separate Chris Thomas, the established businessman, from Chris Thomas, the author and speaker. We needed to craft a brand identity that could bridge this gap, promoting his new offerings while still honoring his professional background.

Our Strategy
Our overall strategy for Chris Thomas was to create a new, distinct brand identity that would effectively promote his work as an author and speaker. The project kicked off with an in-depth strategy session to clearly define the business goals and brand vision.
Results
The result of our collaboration with Chris Thomas was a cohesive, powerful brand identity that effectively positioned him as a leading author and speaker. The new branding and website not only separated his personal brand from his business but also gave him the tools to market his book and speaking services effectively.
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