The Challenge
CEOSPACE is an organization that brings CEOs, entrepreneurs, and investors together five times a year to jump-start new and existing businesses. After rebranding, CEOSPACE International needed to boost their SEO rankings to combat negative stories that were appearing at the top of Google searches. These negative results were hampering sales goals and new membership acquisition. Our initial objective was to create a documentary that would change the narrative and improve their online reputation.
Our Strategy
Boosted CEOSPACE’s SEO, reshaped their reputation, and increased revenue through strategic documentary and online campaigns.
Documentary Production:
Created a compelling mini-documentary about the founder to reshape the narrative and highlight the positive aspects of CEOSPACE.
SEO and Online Campaigns:
- Leveraged the documentary in an online campaign to push down negative Google search results by inundating the web with positive news about CEOSPACE.
- Lisa Kelley was added to the faculty as a brand ambassador, assembling a branding team to create a comprehensive strategy for the next two years.
Positive Content Creation:
Generated various positive content pieces and strategically distributed them across multiple platforms to improve search engine rankings and online perception.
The Results
We devised a long-term strategy focused on enhancing CEO Space’s online presence. Key components of our strategy included:
Increased Engagement:
The promotional video quickly amassed over 60,000 views, generating significant positive attention for CEOSPACE.
Revenue and Membership Growth:
The positive news and increased visibility led to over $100,000 in new membership and higher attendance at the conference
Enhanced Reputation:
The campaigns successfully pushed down negative search results, helping to shape a new, positive reputation for the brand.
Departmental Spotlight:
Spotlighted various departments within the organization, increasing their profits and growing multiple revenue streams.
Through strategic documentary production, SEO optimization, and a comprehensive online campaign, SALES:CREATIVE successfully transformed CEOSPACE International’s online presence and reputation. This case study demonstrates the power of targeted content and strategic marketing in reshaping brand perception and driving business growth.
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