Dr. Mitchell Kershner
Dr. Kershner is a well-respected Chef and a Naturopathic Doctor. The obstacle that needed to be overcome was that he was more widely known as the “Healthy Chef Dr” and not known as well for the “Dr.” part. We implemented many visual components as well as wording to ensure that we overcame that barrier in the online world as well as packaged him in such a way that edifies ALL of whom Dr. Mitchell Kershner really is and holds a proper place for all those elements to co-exist well together.
Our first step in branding Dr. Mitchell was to ensure we matched what felt natural and even most significant to him. We came up with the logo bug, the porter and knowing that one of the most important things to Dr. Kershner is using holistic ways to support his clients in healing.