Mercy Ministries
SALES:CREATIVE

The Issue

Mercy Ministries (Now known as Mercy Multiplied) is a non-profit whose mission is to help young girls deal with issues from sex trafficking, depression, suicide and more. We worked with them in several different campaigns.

Book Compaign

Promoting Nancy Alcorn’s (founder and CEO) first book. She wanted to publish it outside the Christian Book World and use a mainstream media publisher to reach a bigger audience.

Music Video Campaign

Another campaign was a music video with the band Barlow Girl. The band was a huge proponent of Mercy Ministries mission and were excited to be a part of bringing awareness to the issues facing young girls. The music video put a spotlight on how teen girls have to deal with bullying, bulimia and suicide.

Donation Campaign

Working to increase donation for one of their annual events, Run for Mercy. Run For Mercy is an annual 5K run that helped raise money for the non-profit.

Our Strategy

Book Compaign

We came up with the strategy to feature Joel Osteen and Joyce Meyer in a video book proposal. The video was sent to a buyer at Walmart international who had never backed a faith-based author before.

Music Video Campaign

The music video put a spotlight on how teen girls have to deal with bullying, bulimia and suicide. The video shows how faith can help turn lives around. The music video was played at every Barlow Girls concert at intermission, where young girls in attendance were encouraged to get help if they needed it.

Donation Campaign

Our promotional efforts from year one to year two provided more exposure, higher attendance and significantly more donations to the cause.

The Results

Book Compaign

After watching the video, he pushed through the first 50,000 copies to Walmart.

Music Video Campaign

The response was overwhelming. So many girls found and joined their program and lives were saved.

Donation Campaign

Our marketing efforts doubled their donations from 32,000 to 65,000 the following year. And at their annual fundraiser gala, our promotional efforts from year one to year two provided more exposure, higher attendance and significantly more donations to the cause.