Amy Griffith is a former Rockette and Broadway Dancer who started teaching yoga classes specifically, pre-natal yoga classes after leaving the Big Apple. Her goal was to produce a prenatal yoga DVD though she didn’t have a brand at that time, so our strategy was to create a brand identity for her. That birthed her brand, Exercising Balance.
We developed her logo, color scheme, photography and created revenue streams for her to grow her business. Our goal was to build a foundation for her and leverage her credibility as a former Broadway Dancer/Rockette. We produced all kinds of promotional videos that we placed on her website. We created her social media channels and booked her on a national PR campaign where she promoted her products on many talk shows throughout the U.S.
Amy is currently a mom of four with the last two being twins. Her brand has evolved and grown over the years. She expanded and created a whole new division within her Exercising Balance brand called Balancing Twins. She has added a membership site, streaming products and has become an Instagram influencer. She is growing her brand at the pace she wants. As her kids get older, her brand will change and evolve with them.