Once we know the who, what, where, when, how and why of your business…we will carry that over into developing the brand identity which is the company’s personality. It doesn’t matter if it’s a company, a product or a person…your brand identity reflects a certain personality. We will find out what that is and build around it.
What are some adjectives that describe the new brand’s personality? Which colors reflect best to your target market? Which fonts represent that personality? How about clothing? When people see that billboard, logo, video or digital business card… what feeling do you want them to convey?
You have five to ten seconds to capture a reaction. Will people feel a connection, or will there be a disconnect? It’s very important to consider all these things when building a brand. Keep in mind…a logo has nothing to do with creating a brand. The right logo cannot be developed until we understand and develop the strategy behind where a company is going, who they are and how they want to be perceived in the marketplace.
Question for you. Do you want to build a brand that YOU like and that YOU’RE in love with though it doesn’t resonate with anyone that you've identified as your target audience? Or do you want to build a look and a feel for your company, create a logo that people resonate with and it makes you a lot of money?
To summarize…your brand identity needs to invoke a positive emotion and connection to your targeted demographic. It’s very important that you don’t build a brand for what you like, because what you like as an individual or group may not be what your customer likes. Subliminally…your message has to come across immediately to your perfect client or customer. We can help you achieve this goal.