About SALES:CREATIVE

When we launched SALES:CREATIVE (previously White Chocolate Video Productions) in 2007 we did it for a number of reasons.  Number one being, our passion for what we do, and because we wanted to do things differently.  The business model back then was to hire many different companies to do certain things.  We had to find a graphic artist to create our logo.  We had to find a website design company to get us up on the web.  Social media was just starting to hit the mainstream and we would have had to see about hiring someone to do that too.  AND nobody was talking about strategy.  So we did what any new business does…we made mistakes.   At the time of our launch we were primarily a video production company that produced video content for our clients.  They always loved the finished product but they didn’t have a plan on how to use it.  YouTube was a few years away from really exploding.  Students at Colleges and Universities were the only ones using Facebook.  Forget about Instagram, Twitter and Pintrest.   And mobile devices…you flipped open and JUST made phone calls.  No texting, no apps and no Internet.  It was the Wild Wild West in many ways.

After having to strategize with our clients on how to use the videos to their advantage, we incorporated branding and strategy, into our growing lists of services.  By the way…back then we were one of the first companies who saw the power of video and where it was going.  We had lots of success in the early days of YouTube.  That’s when we knew we had something.  Anyways…back to the story.  We had to convince the web developers that our clients were using, that the best strategy was to incorporate branded videos with call to actions into the website and on the home page.  You laugh but that was a big deal back then.  Web developers didn’t like that and resisted, saying videos were a passing fad and a waste of time.  We knew better and quickly incorporated web development into the services we provide.  We then added graphic artists, videographers and photographers to our team.  Content writers, creative directors too.  Pretty soon we were a full service digital creative agency…with a twist.  One more side note…companies like ours used to be called ad agencies or marketing companies but that didn’t quite fit the mold once the video fad never faded and social media/mobile devices exploded on to the scene.  So digital creative agency is just about right…for now.

The twist is this…we added many players to our team so that we could offer our clients branding services, strategy, graphic design, web development, video and photography, social media strategy…etc…but we didn’t hire them in the traditional sense.  We hire premier contractors in order to control our cost and pass those savings on to our clients.  This is what our business model looks like.  Lisa Kelley is a certified professional coach and heads the Branding Division of the company. The other departments go through our project managers that we both manage.  It is important that SALES:CREATIVE maintains that continuity throughout a company’s brand.  Don’t worry…we play well with others and are happy to do that.  We decided on this business model so companies save money and don’t make the same mistakes we made.

Now…Ten years later we’re at a place where things are changing at a rapid pace.  We may not know exactly what’s on the horizon but we do know one thing.  When the trends change, SALES:CREATIVE will survey, adjust and implement to stay relevant.  We’ve evolved throughout our company’s history and we will encourage all companies do the same. As a business owner, you need to change, readjust your strategies, streamline your brand and logo, and above all, strive to remain relevant in your marketplace.